When Porsche began its search for a brand ambassador to call its own, it had a few key qualities in mind. The automaker sought a candidate that effectively represented the same attributes we associate with a new Porsche vehicle, such as power, grace, passion, charm, and determination. When professional athlete and tennis superstar, Maria Sharapova's name came up, things just clicked. The 26-year-old world class player can now add "Porsche brand ambassador" to her…

As we are all familiar, when Porsche does something, it does it big. So when we noticed that this year would mark the popular 911 model's 40^th anniversary, we knew we could expect the luxury brand to celebrate in an extravagant way. Our anticipations were fulfilled with the announcement of the 2014 911 Turbo and Turbo S joining the new Porsche lineup.

While?

It's not every day that you find a fifty-year old who looks half its age (maybe less!). Celebrating the big five-zero, this guy is still actively on the go, up to date with the latest trends and technology, and there's no sign of slowing down. Yes, we're talking about the Porsche 911. The model is half a century old but can still keep up with all the young new Porsche vehicles.

That…

It comes to no surprise that here at Ira Porsche, we are pretty big fans of Porsche, and we know many of you in the Boston area agree. Guess what? We aren't the only ones. In fact, the overwhelming amount of fans helped the auto brand earn two well-deserved Kelley Blue Book Brand Image Awards.

Although we trust the auto experts behind Kelley Blue Book, the awards are unique in that they rely on…

The 2014 Porsche 911 GT3 was certainly exciting earlier this month at the Geneva Motor Show. While we certainly enjoyed seeing a new Porsche model in attendance, here at Ira Porsche we find ourselves looking forward to the New York Auto Show for another reason altogether. We won't be seeing an exciting new Porsche model this time but, we are happy to report that our 2013 Porsche Boxster is up for a prestigious award during the show in New York.

Here at Ira Porsche serving the greater Danvers area, we have always known that our 2013 Porsche 911 is a popular choice among automotive enthusiasts and sports car fans. Recently a revamped and redesigned version of our 911 was debuted during the Geneva Motor Show and we can't wait to tell our fans in Burlington all about it.

Recently, luxury auto brand Porsche had an intense "Aha" moment when it showed off its partnership with Aha infotainment systems at the 2013 International Consumer Electronics Show (CES). Aha will now be offered as a portion of the brand's Online Services option that's available on all Porsche models. Aha is designed to offer drivers a more seamless connectivity service behind the wheel.

Aha Radio explains the feature on its "About Us" page, stating, "So you're walking to your car, listening to your new favorite song and checking out your favorite Tweets. You unlock the door, get inside…

Aftermarket company FAB Design is known for creating its, well, fab. Designs, and the most recent, a follow-up to its Emperor kit for the Porsche Cayenne dubbed the Emperor II. This kit bring both engine and styling edits.

There aren't many automobiles on the market that have had the long, storied history that the Porsche 911, which has been in production since 1963 and has an impressive history on the race track, has in its arsenal. To celebrate this amazing vehicle, luxury sports car brand Porsche is creating a special 50^thth Anniversary Edition Book to commemorate its success over the last half century.

The luxury brand explains, "The introduction of the Porsche 901 in 1963 marked a milestone in automotive history. Although the name later had to be changed because Peugeot had patented having a…

Luxury auto brand Porsche is always working diligently to stay ahead of its high-end competition. Recently, that means creating all-new vehicles to add to its already impressive new Porsche model lineup.